Why on the roof of a skyscraper in London put the statues of men.
In March, people in London have seen in the center of an amazing sight. The skyscraper, which serves as the main building of the ITV, one of the UK's leading TV corporation looked strange.
On the roof, on its perimeter, the men stood. At least, so it seemed from afar. They were somehow 84. They seemed about to jump off, CNN reported.
The man was unreal. Full-size sculptures were mounted in the roof of the skyscraper as part of "Project 84", conceived to attract attention to the problem of frequent cases of suicide. The idea belongs to Mark Jerkins, American street artist. And the responsibility for its implementation lies with the charity CALM, and the state.
The campaign reached its goal. To simulate the situation of mass suicide attempts showed how the society is ready to talk about the suicides and whether he knows how to prevent the death of the desperate. And also to show how in a society indifferent to the possible death of a stranger and not feel responsible for the failure to provide assistance.
The number of sculptures was not accidental. 84 - that is the number of people in London at the age of 45 years every week dies on their own, according to the statistics. All this suitsidniki with which to work before committing suicide, because after not with whom. And punish them for bad example nobody. It is on the prevention of suicide and the action was directed.
"As a society, we need to overcome the embarrassment and awkwardness, we have to face this terrible problem face to face, to discuss it and work actively to its decision", - said the executive director of CALM share Simon Gunning.
The most terrible is that the sculptures were plaster replicas of real dead people. "They made the wrong choice. And if they failed to teach the public good in life, even if only after death in the form of phantoms do so, thereby bringing benefit, "- thought the organizers. Not forgetting, of course, and that the share of responsibility for these deaths lies with all not prevented, not supported, not helped in time.
"The basis of our campaign is hope. Hope that by telling these stories, we can better understand the complexity of the topic and will seek to change "- said the executive director of CALM.