9 still do not tell the story about Steve Jobs

The anniversary of the death of Steve Jobs: honest, enthusiastic and critical memoirs of friends, colleagues and competitors Apple great leader.

9 still do not tell the story about Steve Jobs

We know a lot about Steve Jobs, as in the last years of his life in detail told his biographer that led him to become one of the founders of Apple and develop new principles of personal computers, music players, phones and tablets.

9 still do not tell the story about Steve Jobs

Steve Jobs shortly after Apple was founded in 1977

9 still do not tell the story about Steve Jobs

Steve Jobs and Steve Wozniak founded Apple in 1976

But until now, there are many "stories about Steve," that you have not heard. Therefore, one year after the 5 October 2011, when Jobs died at the age of 56 years, some of his friends and colleagues shared their memories of the great Coryphaeus information technology.

"They will get used to it,"

Marc Andreessen, one of the first developers of Internet browsers, then took venture companies, says the dinner the four of us, in which they participated with Jobs a few months before the iPhone release. "In autumn 2006, my wife Laura and I had dinner with Steve and his brilliant charming wife Laurene. We sat in the open air at the restaurant on California Avenue in Palo Alto, enjoying the characteristic of Silicon Valley in the evening, and waited for us to lay the table. Steve took from his pocket of his jeans next iPhone prototype and said: "Let me tell you something to show." He showed me all the features and vozmozhnostinovogo device.

"Once we have enough poohali and poahali, I allowed myself to make a comment. At that time, I was a big fan of BlackBerry and said: "Listen, Steve, but you do not think that the absence of this keyboard can be a problem? Do people will be able to enter text by typing directly on the screen? He looked at me with his piercing eyes in the eye and said: "They will get used to it."

9 still do not tell the story about Steve Jobs

In 2007, Jobs introduced the first iPhone, c Since then Apple has sold more than 250 million iPhone.

9 still do not tell the story about Steve Jobs

Jobs introduces iPhone 4. Having released iPhone, Apple has created from scratch smartphone market

Next soles in store

After Jobs has publicly stated that he suffered in 2004, an operation to remove a pancreatic tumor, the first time he appeared in public, he met with a group of journalists (myself included) at the Stanford Center in Palo Alto, where he presented a new design mini shop area of ​​750 square meters.

Mini-shop was less typical for that time, Apple stores twice its design included a perfectly white ceiling illuminates the rear wall of the stainless steel in the Japanese style, with vents, reaching on top and repeat design PowerMac G5, and a brilliant one-piece white floor made from "materials used in aircraft hangars," as if Jobs.

However, just before you had to pull off a huge curtain covered the entrance to the store, Jobs broke and refused to come out before the curtain and welcome journalists. Why? The thing is that design that looked so good on paper, was not suitable for use in the real world.

On the walls were traces of touching hands, and the floor was covered with black marks on the soles of the employees who were preparing for the opening of the store.

In the end, Jobs persuaded to come out, and the curtain was drawn aside in front of a small group of journalists. I looked at the floor, then turned to stand beside me and asked Jobs whether he participated in the development of all design details. He replied: "Yes." "But it is clear that the people who developed the design of the shop, never in my life did not wash the floor" - I told him. He looked at me and walked away.

A few months later one of the employees of Apple told me that after the opening of the store, Jobs made all the designers to come out there and the whole night crawling on his knees, scraping the white floor. After that, in the design of Apple's stores began to dominate the stone tiles.

A friend in need

Heidi Roizen engaged today venture company headed by the company for the development of T / Maker software, which delivered 80 programs Mas'ov. Much in its dialogue with Jobs, according to her, contributed to "the establishment of nature," but a special influence on it had a story.

"March 1, 1989 Steve called me to discuss some negotiations, and as it was Steve, I came to the phone, but the night before I was told that my father died suddenly while on a business trip in Paris. When I told Steve what happened, he said: "Then why do you work? You need to go home. I will come to you".

Jobs came to her home and two hours while she cried, sitting side by side on the floor. "Yes, I had sofas, but Steve did not like to sit on them. He asked me to tell him about my father that it was the most significant, what I most loved in him. Steve's mother died a few months before that, so I think it is very clearly understood what I felt at that moment, and how important it was to talk to me. I will always remember and appreciate how wonderful it is entered and how helped me in difficult moments. "

9 still do not tell the story about Steve Jobs

Jobs introduces the new Macintosh G3 Minitower PC 1997

"Steve was a very, very, very good in one-on-one conversations. You could talk to him, he never nothing of itself is not depicted. But if there were more than two people in the room, then Steve thought about marketing. Then he began to show off, "- says the executive director at Apple, who worked with Jobs after his return to the company in the late 90s. "He was always polite and nice behaved, because it was something you need from me. It was a time when he returned to Apple, when he needed people to Apple was a complete collapse. And he was someone with whom you can work. As he sought more and more success with the iPod and iPhone, it became more and more rough. Ol 'Steve'. "He used to say that he would do one thing and do another, and when I reprimanded him this, he said:" Yes, yes, I know, but I had to change my mind. " The lie seemed to him commonplace. "

A Christmas Carol

Regis McKenna, Apple's first marketing guru, met a 22-year-old Jobs, when he came to his home on a motorcycle and told him that he was going to turn Apple into a global brand. McKenna participated in the meetings of Apple executives from 1983 to 1987 and was a friend of Jobs for years.

"In 1998, my wife and I bought five iMac as a gift to our grandchildren at Christmas. We watched as they unwrapped our gifts, and when I saw my five year old Molly the iMac, she said, "Life is Beautiful". Unfortunately, at the iMac Molly are having problems. A few hours drive ceased to open. The seller told me that Apple's policy in such situations forbids him to exchange a purchase. According to him, the repair should take a few weeks. I sent a letter to Steve and asked me to explain the features of Apple's policy on the issue of the return and exchange of new purchases. Five minutes later, my phone rang. It was Steve. He asked me what had happened and asked the name of the seller. "I'll call you back" - he said. A few minutes later the phone rang again, this time I heard apologized profusely seller. "I have a new iMac for your granddaughter," - he said. I wrote to Steve, thanked him and said that he gave my granddaughter a joyful Christmas. Steve immediately replied simply, "Ho, ho, ho!"

McKenna recalls another case. In 1985, for the next week after the chairman of the board of Apple, John Sculley and the board fired Steve Jobs, he discussed with McKenna their next steps. "Steve said that his departure Apple can go even benefit - says McKenna. - Maybe his new venture could help Apple. He said that his company will develop a new technology that can use Apple's, and he will thus be able to benefit the company. " "Maybe we can start a new successful product line, which will help to improve Apple products, and they will buy us," - he told me. At that time, Steve did not even imagine what it will be prophetic words.

9 still do not tell the story about Steve Jobs

In 1985, Jobs was forced to leave Apple after a conflict with the new CEO John Sculley and founded a new company NeXT.

In 1996, Apple bought Jobs' company NeXT for $ 429 million, which facilitated the return of Jobs to the company.

9 still do not tell the story about Steve Jobs

Jobs shortly after his return to Apple in 1997

A small palm on the screen

Nolan Bushnell, founder of the Atari, which took Jobs in 1974 to work, says that most of all he remembered the intensity of labor Jobs: "Steve was the first person I regularly exhibited morning curled up under his desk after it all night I worked. Many people believe that success depends on luck and on whether or not you can be at the right time in the right place. But I think that if you are willing to work more than anyone else, you can create your own luck. We had a philosophical attitude. He liked to discuss big ideas. He was always interesting to talk about the process of creating a product and how to know whether the already ripened product to release it to the market. "

In the early '80s, Bushnell bought a house in Paris on 15 thousand square meters, and invited all his friends from the Silicon Valley for a housewarming party. The orchestra had a lot of food and drink, come dressed guests and Jobs, who in 1976 retired from the Atari, to found Apple. All were dressed accordingly occasion of the way, except for Jobs, who came to Levi's jeans.

Bushnell remembers the next day after a party: "We were sitting on the Left Bank, I sipped coffee, and Steve, as always, drank tea, and we watched before we passed Paris. We had a lovely conversation about the importance of creativity. At this time, he knew that the Apple II would soon go into the past. He did not like the Apple III. He's just there were any thoughts as to what will be the Macintosh. We talked about trackballs, joysticks and mice, and that on the screen should be visible a little palm, what is the essence of the work the mouse. " "Last time I saw him a year before his death. He is very thin, but looked haggard. It was the power. He said: "I think I can handle this thing."

9 still do not tell the story about Steve Jobs

April 1977, Jobs at first show West Coast Computer Faire, where the Apple II was introduced computer

9 still do not tell the story about Steve Jobs

Jobs with the computer Apple II, which became the first great success of the company

Rough but tastefully

In 1984, the first Mac was released. Guy Kawasaki, "chief evangelist" of Apple's, in charge of relations with all the developers of this computer model, worked in my room, when there appeared Jobs, together with some other guy. Jobs asked Kawasaki, what he thinks about the program made for Mas'a by developer Knoware.

"I told him what I thought, and the thought of them very badly. When I finished, he turned to the guy. Then he looked back at me. And then he said: "Guy, meet with the CEO Knoware".

First Kawasaki said that this story shows how Jobs "never for a moment thought, if he had to substitute their employees." Then he said, "this story is all very typical for Steve. If you're a fan of Steve, you can say, "See how he does not know how to pay attention to all sorts of things-dryuchki". If you are not a fan of Steve, you say that he did not know how to communicate with people.

"Despite the fact that he dealt with people, he had outstanding employees, because unlike most of the chiefs, he was able to appreciate the outstanding work. Employees can receive support from the authorities in two ways. I need someone who has a taste that is able to understand, when you have achieved something or when you have failed and need someone rude enough to tell you this. There are many rude people who have no taste. "

"If you want to really work, you can do it in the company Apple. But you have to pay the cost of public humiliation. A similar story would never have occurred to HP. It contradicts the HP in style. On the other hand, you could not have been so good to work at HP, because there is no one to appreciate your work. Where would you prefer to work at Apple or HP? "

Hiding "Porsche"

software developer Randy Adams initially refused the offer Jobs to go to work in the NeXT, a computer company that was created by Jobs after he was fired from Apple. It was in 1985. Adams did not feel ready to return to work, as he had just sold his pioneering companies producing software for desktop computers. A few days later he found on his answering machine message Jobs: "Randy, you're ruining my life. Such an opportunity is given once in a lifetime, and you all ports. " And Adams changed his mind.

Part of the money obtained from the sale of his company, Adams spent on the purchase of a Porsche 911. Then bought a car and Jobs. To avoid scratching the door, they had cars parked close to each other, leaving between three parking spaces. Once Jobs ran into the room and Adams said they should immediately remove their cars. "I asked why? And he said, "Randy, we have to hide the Porsche. We were traveling Ross Perot, who wants to invest in our company, and we do not want him to think that we have a lot of money. " They moved the cars to the backyard NeXT office in Palo Alto, and Perot invested in the company $ 20 million and earned a spot on the board.

Adams recalls how once at NeXT is at the meeting with Jobs came Bill Gates. It was in the autumn of 1986. The clerk, who was sitting in the waiting room on the first floor, Jobs called up and said that Gates is waiting in the lobby. "I saw that he was sitting at his workplace, and he was not busy with anything special. But he did not get up and did not offer up Gates. In fact, it made him wait in the lobby for an hour. It speaks of their rivalry "- Adams recalls.

According to him, NeXT developers took advantage of the opportunity to them, went down and fell asleep Gates questions: "We received a lot of fun and talked with him for an hour, until Steve finally did not invite him to come."

9 still do not tell the story about Steve Jobs

Steve Jobs with his main rival, Microsoft founder Bill Gates. 1984, New York

Adams says that he resigned from NeXT after he disagreed with Jobs on the use of optical drives for NeXT terminal, as he felt that they would be too slow to work. After some time, Jobs persuaded Adams to start NeXT associated with business software company, which he did for a $ 2 million investment by Sequoia Capital. But when it is still in development stage, Jobs again called Adams and informed him that NeXT plans to abandon the production of terminals and instead focus on producing software.

"He said that prices for" iron "fall, and they believe that it will be consumer goods." I asked, "Then why do not you want to sell PCs?" Jobs replied: "Yes, I am better than hot dogs will sell than to sell PC".

Adams remembers how Jobs was at NeXT - vegetarian Jobs passed programmers, enjoy sandwiches from Subway, and said: "Oh, how wonderful animal body smell burnt." In 1986 Jobs dressed up as Santa Claus and handing out hundred-dollar bills to their employees. Adams says that Jobs regularly spoke to employees who failed the task, or did something that he did not like what they have to "resign". He said this is serious? "Well, those who did not receive notice of dismissal, realized that he was just joking."

Adams, who after working at NeXT was involved in the development of Adobe Acrobat and PDF, as well as co-founded FunnyorDie.com site, says that a year after the death of Steve Jobs the computer industry has still not recovered from the loss of this: "His charisma was like electric current - he just exuded incredible strength. It is very inspiring. He exalts you. When I was with Steve, I thought, I can do anything. You could change the world. When he died, with him gone and a piece of that feeling. Second there is no such person. "

Disarm, not enchant

In 1989, NeXT struggled to attract buyers, and a meeting was organized with representatives from IBM to discuss licensing NeXTStep software, making it possible to use it on computers, IBM OS / 2, - says one of the then leaders of NeXT, who asked not to be named . NeXT was very necessary to this transaction.

Representatives of both companies gathered in the meeting room at NeXT office at Deer Creek Road in Palo Alto, and everyone was waiting for the arrival of Jobs. Eventually he appeared, he turned to the senior representatives of IBM, said: "Your UI - crap." Representatives of both companies gasped. "That means that he was a good negotiator. He completely disarmed people, throwing bombs on them with shit, "- says employee of NeXT.

"He said:" We will conclude this deal, but your products - shit ". It was terrible. But in the end he always got what he wanted. "

9 still do not tell the story about Steve Jobs

Jobs announces the release of the new Mac OS X Tiger and a new line of 30-inch flat panel displays, 2004

9 still do not tell the story about Steve Jobs

In 2004, Apple launched the iTunes Store

9 still do not tell the story about Steve Jobs

Jobs introduces the new iPod mini, San Francisco, 2004

9 still do not tell the story about Steve Jobs

Steve Jobs with U2 musicians and the head of Interscope Geffen A & M Records at the presentation of a new line of iPods in 2004

9 still do not tell the story about Steve Jobs

Jobs introduces a new model of laptop iBook, December 2004

9 still do not tell the story about Steve Jobs

Jobs at the launch of the new model of iPod Shuffle

9 still do not tell the story about Steve Jobs

Steve Jobs at a dinner hosted in honor of Prince Charles's visit to the United States, 2005

9 still do not tell the story about Steve Jobs

Musician Wynton Marsalis and Steve Jobs at the launch of the new iPods that can display video

9 still do not tell the story about Steve Jobs

Jobs introduces the new iPod Shuffle for $ 99

9 still do not tell the story about Steve Jobs

Presentation of the new operating system Leopard

9 still do not tell the story about Steve Jobs

In 2008, Apple released a new ultra-thin laptop Mac Book Air

9 still do not tell the story about Steve Jobs

In 2010, Jobs introduced the first Tablet PC - iPad

9 still do not tell the story about Steve Jobs

In August 2011, Jobs handed the post of General Director of Apple Tim Cook

9 still do not tell the story about Steve Jobs

The last presentation of Steve Jobs - in March 2011, he presented the second model iPad

9 still do not tell the story about Steve Jobs

October 5, Steve Jobs died of cancer at age 56

9 still do not tell the story about Steve Jobs

Flowers and aide-mémoire to the Apple Store on 5th Avenue in New York City

9 still do not tell the story about Steve Jobs

One of the Apple Store in the shopping day of Jobs' death