Interesting facts about nylon stockings
• Interesting facts about nylon stockings
October 24 is considered a sort of birthday nylon stockings. It was October 24, 1939 in one of the department stores Wilmington (Delaware, USA) first went on sale nylon stockings, creating an incredible excitement among buyers.
We've put together some interesting facts and photographs of the history of this fancy female garment.
So, in the laboratories of DuPont chemical company in 1938 ended with the development of synthetic nylon material, which was accompanied by an active advertising campaign.
Hosiery Factory in Philadelphia. I must say, the appearance of the actual product has caused Americans have great interest, but in the first months of stockings were only available to employees of the manufacturer.
Experimental pair of nylon stockings - material that imparts strength and elasticity of any tissue.
The ceremonial arrival of the "revolutionary clothing of the future" as it was called then a novelty in New York in 1939 organized by DuPont presentation of his invention.
Since earlier stockings made from natural silk, in a campaign American women also explained that "the wearing of silk stockings, instead of nylon - it's like to choose a horse car".
Vintage advertising miracle product. Compared to silk, nylon is well stretched, retain their shape and did stockings resistant to frost and moisture.
Domestic sales of stockings in America began May 15, 1940, triggering a huge queue.
Some lucky owner novelty wore it in the street. Only one first day in New York sales totaled 780,000 units. By the end of the 40-year sales reached 3 million pairs, and the demand significantly exceeded supply.
Promotional photos of those times.
In 1941, in connection with the needs of the Second World War the production of nylon directed to manufacture of parachutes, clothes and various materials for the army. Nylon stockings became a rarity.
However, the desire of women to follow the fashion and look spectacular was stronger the difficult events of those years, in such a way it was found out - stockings can ... paint!
If suddenly at a gala dinner at 41m cocktail dress to a pair of stockings was badly needed, they made using lacquer and dark pencil emerges the famous "seal back".
This is the case when "Beauty requires sacrifice", as well as the time and special skills.
1942. She creates a drawing of the stocking by the original adaptation of the elements of a screwdriver, the bicycle pedals and a stick.
Varnish for these purposes, respectively, was carried out on an industrial scale.
During the war, as a substitute for nylon and cotton stockings were advertised, but they were expensive and not widely available. In the photo - Actress Ann Sheridan.
After the war, in the autumn of 1945 a "revolutionary product" reappeared range of shops, and again women stood for hours in line to buy it.
1947. Women customers at the counter.
The model in the beginning of 1950 stocking advertising.
Photo of a Christmas photo shoot of Marilyn Monroe.
Later, short skirts coming into fashion, and stockings "fused" and purchased type of nylon stockings, ladies no longer had to worry about opening the male passionate gaze gum.