Right before the new millennium, Alexandre Gama was busier than ever before. It was time, after all, to branch out into his very first business and show Brazil and what he could do on his own two feet. He had plenty of prior experiences and knowledge gained from his half dozen jobs in copywriting and editing and was now prepared to move forward into greater waters as they say.
In 1999, people predicted certain disasters that would supposedly cause the world to end in 2000; the biggest hoax of the time, besides global warming – which Gama still does not agree with and holds as nothing but a money-making creation – was the terrible Y2K. Y2K was supposed to end all financial markets and cause every computer on earth to crash, of which neither disaster happened. What did happen was that Gama launched ahead and took a chance, starting Neogama.